For example, if you're a mortgage broker, perhaps you're selling financial independence through investment in real estate. If you are a marketing consultant, you may be selling how to increase a person's income,weft knit fabric and a massage therapist is selling stress relief.Identify the ultimate benefit and value someone will receive by working with you.3. Use strong verbs, such as create, design, and teach. (NEVER use adjectives.)Verbs are the most powerful words in the English language, so, you certainly want to put them to work for you.All of us also tend to define each other by the verbs we use in our speech. For example, if you say you help, you are the "helper". If you say I assist, you are the "assistant".
Think about this.if you say you help or assist, the client still has a lot of work to do in their minds to solve their problem, don't they? Their problem still isn't solved, and they're not interested in your solution, because they want pain relief and results now!Use strong verbs in your 30-second sound byte, such as, "I teach", "I create", or "I develop," because they make you appear stronger, dynamic, and more helpful in solving problems.It's also a good idea not to use use adjectives in your 30-second sound byte. Repeated studies in the advertising field show they simply don't work. Saying, "I have the most fabulous skin cream that works wonders!" seems like a sales pitch, and is not very credible. This leads us into our 4th part of the formula.
4. Use numbers to "dollarize" and quantify what you do.Numbers are the MOST powerful "words" you can use in your 30-second sound byte. People remember numbers because:- Numbers make the abstract real.- Numbers are shown to make us anxious and curious.For example, if you say, "I teach people the 5 secrets about how to create financial freedom," or "I've developed 2 techniques how to increase your online traffic by 30% within 2 months," it captures attention, and creates curiosity, doesn't it?"Dollarizing" your value is the most powerful thing you can do to create both interest and a response in the listener to your 30-second sound byte. Think of your best success story, and use this as a guideline to dollarize and quantify your sound byte.The last piece of the formula is to.
5. Relate these numbers to Money, Love or Health.Things having to do with money, love or health creates the strongest emotional triggers in people. That's because we all have very strong needs regarding all three of these topics---they are key primary needs we all need to have satisfied. Tying what you do with these three trigger words almost guarantees you will get a stronger emotional response another person.To give you an idea how to put all five pieces of this formula together, here's an example of my 30-second sound byte:"I teach solo entrepreneurs the 7 steps to increase their income by 50%."The most common response I receive when I tell people this is, "Really?
Tell me how you do it." I then continue with additional sound bytes to keep their interest (rather than jumping into a long, drawn out story about myself).If you use these 5 steps to create your 30-second introduction, you will create an emotionally charged message that will capture peoples' attention, and generate interest in what you have to say.
درباره این سایت